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As a full service advertising and marketing company, Broadus offers comprehensive media planning, placement and media post-buy analysis services for the full range of media opportunities.
Ours is a four step media approach:
1. Market Research
Prior to any media buy, thorough research is implemented to maximize the efficiency
and direction of a campaign. Consideration is given to the target demographics and psychographics, the existing market, the competition and number of other factors relevant to making “the buy.”
2. Media Planning
With the combined information from our research and the various media, we formulate an efficient media plan that is precise and clearly explained. It is revised or implemented only after client approval.
3. Media Placement
We take great pride in our reputation for maximizing our clients' available budgets by securing excellent rates and value-added opportunities. We regularly buy the following media:
 Newspaper |
Outdoor |
Television |
| Magazine |
Direct Mail |
Novelty |
| Radio |
Transit |
Internet |
4. Post-Buy Analysis
Performed at the request of the client we can track responses and prepare reports regarding the lead generation and traffic volumes. Media effectiveness can be measured and programs can be designed to accommodate all marketing needs.
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